Design as a tool for seduction

nynke at what design can do

One of the speakers on the What Design Can Do conference in Amsterdam this year will be our own Nynke Tromp! ‘You cannot force people to eat three pieces of fruit a day, but you can try to seduce them,’ says Nynke, who works as an assistant professor Social Design & Behaviour Change at the department of Industrial Design, Delft University of Technology. After her PhD and working as a social designer in practice at Reframing Studio, she now continues her study to the value of design in counteracting social problems.

Nynke is intrigued by the fact that products change behaviour, often without people being aware of it, and often unintentionally. The central question to her studies is: how can we let this power of design work in favour of all of us and design it to promote pro-social behaviour? Equipped with this knowledge, so she shows, designers bring unique value to the table when counteracting the pressing social issues we face today.

Currently Nynke is still involved in the Redesigning Psychiatry project with Reframing Studio.

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