Imagining publipod

a human-centred vision of mobility and vehicles

cooperation with Granstudio, our sister office

How could a driver embedded vehicle coexist in our cities? How can it mingle up discretely in the crowd while still performing its prior duty? This is how we see such a vehicle becoming part of a common urban scenery. 

"When thinking of future mobility, we need a paradigm shift: we must no longer approach the car as a single object, but look at people and cars together as one pulsing system in which vehicles and people act, and above all, communicate together.

This system must not deny the individual sense of freedom that is at the core of the existence of cars, but should have the capacity to liberate it again. When we consider that 'intelligent' system, and not the single object, as our new solution field, many opportunities arise that have been left unexplored until now.

We as designers are interested in what this paradigm shift could mean to cars and the people using them. How can we improve their interaction? How can it help to recreate stronger sensations when driving? How can it change the quality of our living environments?

One key is that we do not just focus on designing a vehicle, but move towards a transversal experience of our mobility. This means creating beauty within mobility, so that all the different aspects of our mobility connect in a coherent way with each other into an enjoyable, fluid experience.

While the industrial revolution brought us cars as objects, the digital revolution of connecting them into a beautiful system has only just begun." (Lowie Vermeersch, 2012)

Awards: 
Project kick-off: 
January 2012
Project delivered: 
December 2012
Type: 
Product Design
Project size: 
Medium
Project developers: 
Erik Kieskamp
Matthijs van Dijk
Expertise: 
Mobility
Capability: 
Forecasting
Design research