In our projects we design concrete yet bold solutions that are vehicles for social change. We work in a wide range of domains, from mental health to restoring biodiversity and everything in between.
With GEM (ecosystem mentale gezondheid – mental health ecosystem) we are setting up a new way of organising mental healthcare: centralising the patient perspective and promoting collaborations between healthcare providers and social players. Initiatives are taking root throughout the Netherlands – from Deventer to Amsterdam and from Harderwijk to Doetinchem.
Reframing Welfare
To ensure a healthy and fair future in the metropole region Amsterdam, for this generation, for future generations and for ecosystems, Amsterdam Economic Board aims to reframe our current view on welfare. Therefore, we developed a new perspective on prosperity and quality of life together with a group of 25 stakeholders. The result is an overview of nine challenges that will help strengthen quality of life in the region and can spark new ways of collaborating. Currently, we are investigating what this can mean for the theme ‘health and prevention’.
Future of parenting
Commissioned by the Bondgenoten we explored the future of parenting and growing up in the Rijnmond Region of 2030. Based on this exploration, the Bondgenoten defined their joint ambitions. With the Garage 2020 and the Bondgenoten as our partners, we are now working on their ambitions and shaping the future of raising and growing up, through concept development, prototyping and user evaluations. After working on a play free state (in collaboration with Villa Zebra), to enhance free play, we are now dreaming about the future of inclusive education (in collaboration with Cult North). Our last project in this series is about designing the equal dialogue between youth that got stuck in life and their (formal and informal) caretakers.
Redesigning relapse
In this project, funded by the Agis innovatiefonds, we are exploring how adolescents struggling with addiction can be supported. In this new perspective we shift the focus from preventing relapse to strengthening the resilience of youngsters and their social network to deal with the ups and downs that are part of the journey to recovery. This project is done in collaboration with Brijder Jeugd.
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Reframing Studio is an independent innovation agency with over 25 years of experience.
Helping people to explore their attitude towards organ donation
In the Netherlands there is a shortage of donor organs. To increase the national donor base Reframing Studio has been involved in several projects that aim to support people in making the decision to register. One of these projects is a decision tool we recently developed. This project was commissioned by the Dutch Kidney Foundation (Nierstichting)
Team Femke de Boer Minke Dijkstra Sal van Dijk Emilie Tromp Arjen Oenema Beatrijs Voorneman
In 2020, Dutch legislation on organ donation was changed so that everyone is automatically considered to be a donor, unless they expressly state that they do not want to be. This means that everyone aged 18 and over will be included in the Donor Register. The Donor Register records everyone’s choice regarding donation of organs and tissues after death. If people do not register their choice, they will be recorded in the Donor Register as having ‘no objection to organ donation’.
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challenge
This ‘opt out’ policy has led to a leap in the number of people agreeing to organ donation in The Netherlands. In practice, although consent for donation is given by the donor, families need to know each other’s donation preferences as donation will only take place after informing the next of kin. This means it is still important that citizens are aware of the impact of the new law and to actively assist people in making a considered choice. The Kidney Foundation commissioned Reframing Studio to explore how design interventions can support the decision-making process.
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insight
Organ donation represents a prototypical example of a social dilemma. Many people would like to contribute to a greater cause but at the same time face personal doubts that make it difficult to make a decision on becoming a donor. Often this inner conflict cannot be overcome by simply providing more information or persuasive techniques. Rational arguments do not always convince people in doubt. Complex emotions and beliefs like fear or physical disgust can play an important role in the decision. Considering and doing justice to these emotions within the design is therefore important in evoking cooperative behaviour. This means that a campaign that is based on raising awareness and proving knowledge would not be enough for a large group of citizens.
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design
The team developed a series of concepts that help people to reflect on organ donation in gentle ways. Because of the sensitive subject it is essential don’t feel pressured to make a decision. During the design process concepts were tested and refined with users. The final design is a tool that helps people to explore their own attitude towards organ donation by answering questions. These questions are based on scientific research and expert interviews on the social and psychological factors that influence one’s attitude towards organ donation. Based on your answers you will be matched to a character that represents a certain life philosophy. The final tool was designed by Reframing Studio and developed by Fabrique.
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Want to know more about
this project?
Reach out to senior design strategist Femke de Boer