reframing parenthood
What are the concerns of a parent in 2025?
Parenthood was never an easy job. In a rapidly changing world the meaning, tasks and concerns of a parent are changing. Platform 51, an initiative of ‘het centrum voor jeugd en gezin’ (governmental clinics devoted to preventative family care and well-being of babies and children), asked Reframing Studio to reframe the meaning of parenthood and to design tools that fit the new frame of reference. This resulted in a set of tools for parents and caretakers:
A tear calendar; with tips, tasks and dilemmas to prepare parents for the great adventure ahead of them.
A care wild-card; which parents can use, whenever they need extra support and attention from a caretaker. For example when their child has trouble eating or sleeping.
A care-wheel; that will guide fresh parents through the Dutch care-system.