Store development

Albert Heijn sought Reframing Studio’s expertise to design a retail experience for the next generation AH local supermarkets (700 stores in The Netherlands). A multidisciplinary design team studied future consumer behaviour and the meaning of local supermarkets. The new local stores are envisioned as social hubs that play a vital role in the vitality of a neighbourhood. They are designed not only for grocery shopping but also for socializing and discovery. Freshness and authenticity should play a vital role to align with modern consumers’ values. The design team translated this vision in the complete range of store elements: from service desk to cooling en from cabinets to cash counters. The new design has resulted in a clean and attractive environment.  Following the success of the first pilot stores, Albert Heijn is currently rolling out the new layout and design to all of its 700 local supermarkets.