Sustainable financial services

There is a growing awareness with people that the way you spend your money can have a positive impact on the world. Yet the shift to more responsible consumption is difficult to make. In this project Reframing Studio explored how financial services can help people to make decisions about how to make money work for a sustainable future. The resulting four service concepts aim to break through this state of passiveness while keeping as close as possible to the heritage and future ambitions of the Rabobank as a cooperative bank.