Work
In our projects we design concrete yet bold solutions that are vehicles for social change. We work in a wide range of domains, from mental health to restoring biodiversity and everything in between.
Reframing Studio is an independent innovation agency with over 25 years of experience.
Food Hub, RVO, TU Delft, Wageningen University & more
Shaping the transition into a fair and sustainable food system
Changing the food and agriculture sector in the Netherlands is inevitable. Currently, climate change, the nitrogen crisis, and biodiversity loss are daily topics in the Dutch news. It is time to transition to a fair and sustainable food system. But how can we produce enough healthy food for current and future generations? How do we relate to nature and animals in a future food system? What will the future role of the farmer look like? Together with a wide variety of stakeholders we have been working on this transition for over a decade. Below we describe a few of the projects we worked on.
Team
Arjen Oenema
Beatrijs Voorneman
Emilie Tromp
Femke de Boer
Kas Woudstra
Lotte Jacobse
Lucca Kroot
Minke Dijkstra
Partners
Food Hub
FETE
Ministerie van LNV
RVO
TU Delft
Wageningen University
& more
From excess to enough
Our current food system is grounded in assumptions about the need for excessive availability of food and choices and elaborate choice which comes at considerable societal costs of inefficient resource use and tremendous levels of food loss and waste. Instead of increasing efficiency within the current food system by optimizing planning and logistics, the FETE project aims to support a transition towards a different system that can cope better with unpredictable dynamics in demand and supply. The FETE (from excess to enough) research team consists of Delft Design researchers and people from Wageningen University, Groningen University and several food companies such as Iglo, HAK and Hello Fresh. To gain insight into what such a future food system could look like, FETE collaborated with Reframing Studio. We envisioned a food system where consumers, retailers, and producers fulfill different roles to provide our society with enough food. A system that helps to increase our appreciation of food and encourages us to purchase less without compromising on food quality, variety, or convenience. And that embraces flexibility, regulates vitality, recognises the value of food, and optimises through learning.
Food Hub
Food Hub works to transition to a fair, diverse, and sustainable food system by creating thought-provoking food education, promoting future-proof perspectives, and collaborating with new and established parties across the sector. We support Food Hub in their education programmes such as the Boerenversneller, where we help farmers and their families to define future proof ambitions. And at the SFYN Academy as well as the Flevocampus we help young food professionals with finding their personal mission as part of the transition to a sustainable food system.
RVO
RVO (Netherlands Enterprise Agency) asked Reframing Studio to combine a selection of different future visions on sustainable agriculture and food into one shared vision. The debate around the future of our food system is however characterized by various opposites - nature versus agriculture, meat versus plant-based, intensive versus extensive, etcetera - and there is not one solution. A coherent future vision is about finding the right balance in an ongoing conversation. For that reason we designed a conversation starter that helps farmers, policy makers, entrepreneurs, nature conservationists, and other stakeholders to discuss how the use of land can be balanced sustainably.
Reframing Studio is an independent innovation agency with over 25 years of experience.
